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Task 3: Question and answerQ1:Complete a SWOT analysis based on the information you’ve provided in Tasks 1 and 2. Strengthsa.Well trained workers, highly skilled tomake coffee and food preparation.b.Good venuec.Greatest customer loyaltyd.Quality and speed to make food and coffee which better than competitors.Weaknessesa.Limited marketing budgets, space, provisioning.b.High sales costs associated with the choice to provide fair trade and organic food and coffee.Opportunitiesa.Market potential, a significant portion of the target market does notvisit CoffeeVill every day.b.Extension and franchise, extended business hours. Company cooking.Threatsa.Competition with local cafes and foodservice providers. Uncertainty of coffee supply around the world. Possibility of population movement when buildings and streets are redeveloped.Document Name: Assessment workbook BSBMGT617 Develop and implement a business plan V1 April 2017RTO :51973CRICOS Code :03047ELocation:NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\BSBMGT617 - Develop & implement Business Plans\Assessments\Version:1.0Approved on:10-04-2017Review Date:10-04-2018Page 9of 19
Task 4: Question and answerQ1:What sources of information did you use to complete this assessment activity?Previous lecture with PPT and BSBMGT617A, past assessment that I’ve done.Document Name: Assessment workbook BSBMGT617 Develop and implement a business plan V1 April 2017RTO :51973CRICOS Code :03047ELocation:NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\BSBMGT617 - Develop & implement Business Plans\Assessments\Version:1.0Approved on:10-04-2017Review Date:10-04-2018Page 10of 19
ASSESSMENT ACTIVITY B Develop marketing strategies and marketing planPART 1 - Learner assessment guide and evidenceThis assessment requires you to develop marketing strategies to promote the product or service youselected in Assessment A.You are required to do the following.Refer to your responses to Assessment A.Read the project scope analysis.Answer all the questions.Project scope analysisTask 1: Question and answerAnswer the questions.Using your responses to Assessment A, suggest appropriate marketing strategies to promotethe product or service you selected. Make sure they’re consistent with the direction, values andbusiness plans you defined in Assessment A.Explain why you have chosen these strategies and what you hope to achieve by implementingthem. There are numerous options available, so choose the strategies that you think are mostrealistic, achievable and financially viable for the establishment.Keep your responses to the questions brief; the detail of your strategies will be provided inyour marketing plan.