Task 3 question and answer q1 complete a swot

Task 3: Question and answer
Q1: Complete a SWOT analysis based on the information you’ve provided in Tasks 1 and 2.
Strengths
a. Well trained workers, highly skilled to
make coffee and food preparation.
b. Good venue
c. Greatest customer loyalty
d. Quality and speed to make food and
coffee which better than
competitors.
Weaknesses
a. Limited marketing budgets, space,
provisioning.
b. High sales costs associated with the
choice to provide fair trade and
organic food and coffee.
Opportunities
a. Market potential, a significant
portion of the target market does not
visit CoffeeVill every day.
b. Extension and franchise, extended
business hours. Company cooking.
Threats
a. Competition with local cafes and food
service providers. Uncertainty of
coffee supply around the world.
Possibility of population movement
when buildings and streets are
redeveloped.
Document Name: Assessment workbook BSBMGT617 Develop and implement a
business plan V1 April 2017
RTO : 51973 CRICOS Code : 03047E
Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\BSBMGT617 -
Develop & implement Business Plans\Assessments\
Version: 1.0 Approved on: 10-04-2017 Review Date: 10-04-2018 Page 9 of 19

Task 4: Question and answer
Q1: What sources of information did you use to complete this assessment activity?
Previous lecture with PPT and BSBMGT617A, past assessment that I’ve done.
Document Name: Assessment workbook BSBMGT617 Develop and implement a
business plan V1 April 2017
RTO : 51973 CRICOS Code : 03047E
Location: NovaCore CMS\DMS\Academic Drive\Faculty\Hospitality\Hospitality SIT16\SIT60316 - Advanced Diploma of Hospitality\BSBMGT617 -
Develop & implement Business Plans\Assessments\
Version: 1.0 Approved on: 10-04-2017 Review Date: 10-04-2018 Page 10 of 19

ASSESSMENT ACTIVITY B
Develop marketing strategies and marketing plan
PART 1 - Learner assessment guide and evidence
This assessment requires you to develop marketing strategies to promote the product or service you
selected in Assessment A.
You are required to do the following.
 Refer to your responses to Assessment A.
 Read the project scope analysis.
 Answer all the questions.
Project scope analysis
Task 1: Question and answer
 Answer the questions.
 Using your responses to Assessment A, suggest appropriate marketing strategies to promote
the product or service you selected. Make sure they’re consistent with the direction, values and
business plans you defined in Assessment A.
 Explain why you have chosen these strategies and what you hope to achieve by implementing
them. There are numerous options available, so choose the strategies that you think are most
realistic, achievable and financially viable for the establishment.
 Keep your responses to the questions brief; the detail of your strategies will be provided in
your marketing plan.