Nike believes that every person in this world is an athlete and that is worth having the best sports products to perfume, which they have created. Nike, Inc. has shaped a mission with the purpose of doing everything possible to expand human potential. As it is written in their website, “We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.” Nike has not only focused on creating exceptional sports gear, but they have focused on creating products that are sustainable, innovating and diverse.
COURSE PROJECT PROPOSAL 4 Vision “ “ to remain the most authentic, connected, and distinctive brand . ” ” As the CEO of Nike, Inc., Mark Parker, states, “To us, innovation is about elevating human potential. We obsess the needs of the world’s best athletes, using their insights to create products that are beautiful and useful for everybody.”. “To make big leaps, we take big risks. Incremental change won’t get us to where we want perspectives— scientists and shoe designers, coders and quarterbacks—to share knowledge of the body in motion.” (Knight). Phil Knight, the co-founder of Nike, Inc. explains how the
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- Spring '18
- Athletic shoe, Nike, Inc., Jordan Brand, Nike brand