New product in existing market Product Development Existing product in existing

New product in existing market product development

This preview shows page 1 - 2 out of 2 pages.

New product in existing market (Product Development) Existing product in existing market (Market Penetration) New product in new market (Diversification) Existing product in new market (Market Development)
Image of page 1
Mission – Objectives and Goals for a company SBU's Mission: Lowest prices Best selection Utmost convenience Objectives and goals: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” SBU - Retail: Attractiveness – Wide variety of choice all at one convenient location. Strength in the Industry – Retail industry. Lowest prices, high selection and convenience. Star: Wide variety of customers, huge market share, huge growth rate. Only one with the current market as large as theirs is. They should continue Building, innovating in ways to make things more convenient, expediting deliveries, and making things easier for customers. Should continue to branch out further internationally. Product expansion grid Market penetration: Adding physical stores to certain locations to branch out their market. Market development: Branching to wider variety of locations internationally making their products even easier to buy.
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Fall '17
  • Mike Dewling

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes