• New product in existing market (Product Development) • Existing product in existing market (Market Penetration) • New product in new market (Diversification) • Existing product in new market (Market Development)
Mission – Objectives and Goals for a company SBU's Mission: • Lowest prices • Best selection • Utmost convenience Objectives and goals: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” SBU - Retail: Attractiveness – Wide variety of choice all at one convenient location. Strength in the Industry – Retail industry. Lowest prices, high selection and convenience. Star: Wide variety of customers, huge market share, huge growth rate. Only one with the current market as large as theirs is. They should continue Building, innovating in ways to make things more convenient, expediting deliveries, and making things easier for customers. Should continue to branch out further internationally. Product expansion grid Market penetration: Adding physical stores to certain locations to branch out their market. Market development: Branching to wider variety of locations internationally making their products even easier to buy.
- Fall '17
- Mike Dewling