Digital Marketing Assgn 123.docx

Although people keep their phones the main reason to

Info icon This preview shows pages 2–3. Sign up to view the full content.

although people keep their phones, the main reason to keep the phones on is to communicate any time. 4- Built in payment system – This helps phone to turn into a virtual wallet, so people don’t have to carry their physical card with them. It works through NFC. Some examples are Apple Pay, Android Pay and Google Pay. 5- Available at point of creative inspiration: As mobile phone is always in hands of consumer, marketers can take the advantage by starting campaign on social media and it takes very less efforts but it’s very effective. 6- Accurate measurement – Mobile phones can real provide real time location which helps marketers to edit and modify the campaign according to appropriate audience. 7- Social content – It helps marketers to drive their sales by gathering information of what consumer is sharing. 8- Augmented reality – This technology helps to give an image of user’s view of real world. Marketers can use this technology to promote their product, but sometimes it can be very expensive. 9- Digital Interface – These days mobile phones can control most of the things at home, starting from making coffee to locking the door. Marketers can create a notable consumer experience to attract customers. 2. If you’re designing a mobile-focused website what are 3 key ingredients to keep in mind from Chapter 6? If you find after these principles have been applied and engagement does not increase,
Image of page 2

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 3
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '18
  • Shanker Seetharam (Shanks)

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern