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144. As an owner of a Wendy's fast-food restaurant, the information in Figure 9-6 above suggests A.you have an advantage over both McDonald's and Burger King as being the most preferred "second choice" restaurant. B.most of the respondents think of Wendy's as their primary fast food restaurant. C.McDonald's has fewer "exclusively loyal" customers than does Wendy's. D.Burger King is closing in on your market share. E.a need to devise a marketing program to win customers from McDonald's and Burger King. As an owner of a Wendy's fast-food restaurant, the information in Figure 9-6 above suggests
145.As an owner of a Wendy's fast-food restaurant located near a large urban university, you need to analyze your customers and determine which segmentation base and its associated variable(s) you will use to segment your target market. Which segmentation base and associated variable (s) should you use? 146.Which of the following is a basis used to segment U.S. organizational markets? 147.Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to A.differentiate products. B.forecast sales to a consumer market. C.segment an organizational market. D.segment a consumer market. E.promote NAFTA. 148.Which of the following statements about market segmentation for organizational markets is most accurate?