86 p 474 Price fixing is not illegal unless it hurts a competitor FALSE AACSB

86 p 474 price fixing is not illegal unless it hurts

This preview shows page 88 - 92 out of 166 pages.

86. (p. 474) Price fixing is not illegal unless it hurts a competitor. FALSE AACSB: Ethics Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 17-88
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Chapter 17 - Pricing Objectives and Policies 87. (p. 474) Price fixing is completely illegal in the United States. TRUE AACSB: Ethics Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 88. (p. 476) Price discrimination is illegal according to the provisions of the Robinson-Patman Act. TRUE AACSB: Ethics Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 89. (p. 476) In the "Borden case," the U.S. Supreme Court ruled that a well-known label alone makes a product different from a physically similar product with an unknown label. FALSE AACSB: Ethics Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 90. (p. 476) It is always illegal to sell the same products to different buyers at different prices, even if the price differences are based on cost differences. FALSE AACSB: Ethics Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 17-89
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Chapter 17 - Pricing Objectives and Policies 91. (p. 476) "Meeting competition" in "good faith" is allowed as a defense in price discrimination situations. TRUE AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 92. (p. 476) Under the Robinson-Patman Act, meeting a competitor's price is not permitted as a defense in price discrimination cases. FALSE AACSB: Analytic Bloom's: Knowledge Difficulty: Medium Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 93. (p. 476) The Robinson-Patman Act permits promotion allowances only if they are made available to all customers on "proportionately equal terms." TRUE AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-06 understand the legality of price level and price flexibility policies. 17-90
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Chapter 17 - Pricing Objectives and Policies Multiple Choice Questions 94. (p. 452) Strategy planning for Price is concerned with: A. to whom and when discounts and allowances will be given. B. how transportation costs will be handled. C. how flexible prices will be. D. at what level prices will be set over the product life cycle. E. All of the above. AACSB: Analytic Bloom's: Knowledge Difficulty: Easy Learning Objective: 17-01 understand how pricing objectives should guide strategy planning for pricing decisions. 95. (p. 453) _____ is what a customer must give up to get the benefits offered by the rest of a firm's marketing mix.
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