market, Due to rapid globalization, all types of products are available on the internet .Goods and services, consumer durables, books, audio and video cassettes and services like and air tickets can also be purchased online. The paper aims to study about the consumer awareness and factors affecting on online shopping. The present research study has used Qualitative and Quantitative research methods to study the impact of Demographic factors of consumers on on-line shopping, respondents behavior, awareness about the rules and regulations of online shopping and benefits and services of online shopping. . The data were collected through Questionnaires. Simple percentage analyses have been used in the analysis. Results of the study reveal that on-line shopping in India is significantly affected by various Demographic factors like age, gender, marital status, family size and income. Keywords: On line shopping, Demographic factor, Age, Gender, occupation, Income. 1. INTRODUCTION In this era of fast moving lifestyle, customers are busier than what they were few years back. It is precisely for this reason customers are also purchasing their products and services through online shopping. Marketplace is fast turning into e-marketplace. From needle to ship, everything is being sold and bought on the internet. With new and new players coming in, it is but natural for the existing players as well as new entrants to come up with innovative techniques to sell their goods and services. Traditionally, there has been a feeling of thrill associated with getting good discounts. There is a sense of achievement attached with cracking a great deal. It is this sense that e-entrepreneurs have successfully targeted upon through ‘deal sites’ like snapdeal, flipkart, shopclues, etc. Today, both urban and rural areas enjoy internet facilities in this genre of technological up-gradation. The consumer buying behavior has changed to a great extent. Companies are
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- Spring '14