Concept Generation and Creative Thinking part 2 (1).pdf

When you or your team gets off track you know where

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§ When you or your team gets off-track, you know where to look to re-gain your focus.
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Idea Generation strategies 1- For Groups 2- For Individuals § Brainstorming § Brainwriting § SCAMPER § Design Heuristics § Synectics § TRIZ § Morphological Analysis § Analogical Thinking § Lateral Thinking § IDEO Method Cards § Whack Pack
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Brainstorming 101 1. Postpone all judgment 2. Encourage wild ideas 3. Quantity over quality 4. Build on each others ideas 5. Every person and every idea has equal value Challenges 1. Dominating personalities dominate 2. Quiet members don’t get heard 3. “Group process loss” 4. Failure to implement brainstorming “rules” including individual preparation results in poor outcomes Teammate’s stimulate new ideas More complete layouts Diverse synthesis
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Making Brainstorming successful Follow brainstorming rules Train the group in the process 30 minute to 1 hour training session Engage in individual ideation in advance Include 5-10 participants over 30 – 45 minute sessions Have a (trained) facilitator/leader who: Asks stimulating questions Develops plans for guiding the group Provides warm-ups and orientation Teaches and reinforce guidelines Manages scheduling and follow-up sessions Assign a scribe in advance (prepared by facilitator in advance) Prepare a specific problem statement for the session
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Brainstorming as a strategy might be more complex than you thought… Where does that leave you? What should you do? Awareness of challenges and successes ONE approach There is not one best technique in ideation
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Brain writing Alternative to brainstorming that tries to mitigate some of the drawbacks of brainstorming Brainstorming rules apply Silent, written generation of ideas in a group
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Brain writing step 1 Write/draw an idea on your paper Step 2 Pass it to the next person Step 3 Hitchhike off of previous ideas... A. Create a new idea B. Modify a previous idea C. Take a component and Rebuild around it repeat
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Groups of 4- “circle up” for clockwise rotation (it’s better to have 3 people than 5) Clean sheet of paper Develop an idea in 3-4 minutes Pass your idea sheet Review previous ideas Brainwriting activity A. Create a new idea B. Modify a previous idea C. Take a component and Rebuild around it
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Traffic around the University is really bad in the morning between 8am and10am, and in the evening between 4pm and 6pm. Vehicles, bicycles, and pedestrians crowd the roads and sidewalks. Your job is to come up with potential solutions to help alleviate traffic congestion during these times. Consider designing services, products, initiatives, policies, etc. Brainwriting activity A. Create a new idea B. Modify a previous idea C. Take a component and Rebuild around it
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How did it go? What worked well? What could work better? How many ideas did you generate in the 15 minute session? How did ideas evolve? Do you see evidence of synthesis across ideas? What is the right amount of time for ideas in brainwriting? Brainwriting Reflection
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Announcements Homework Posted Practice Ideation Planning Group ideation setting Reflect Prepare
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Before you Leave Name What brainstorming rules do you think you have violated in the past when a team you’ve been working with has been “brainstorming”?
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CONCEPT GENERATION Chris Cho and Sanjana Rajagopalan
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The role of domain knowledge in creative generation Thomas B. Ward
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  • Winter '18
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