This will help us determine the potential demand for

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survey, focusing on feedback we received from the initial. This will help us determine the potential demand for and acceptance of our product. Danny probably has not told you this yet but he does not like the students to do surveys, he feels they are a costly in effective way to get research done, at least at this stage in the venture. Why would someone at Hasbro or CVS’s office fill your survey out for you? I would suggest maybe going to the stores yourselves and just talking to kids and parents about exercise and toys and what type of toys they like. Don’t have a paper survey, but go out there with a pad and a pencil (or better yet, nothing) and say you are Brown University students and was wondering if you could ask a few questions – like to the kids: do you play sports, do you play with toys – what do you like better, do you play games like wii or xbox kinect where the game moves with the kid, have you heard of nike plus, or other competitors and you can start to get a feel for your market and its potential. I know it sounds a lot like a survey, but you cant hand people physical things, just go out and ask questions. My thoughts would be to talk to the parents more than the kids as they are your customers, ask them about fears of their childs weight or exercise, what they wish was there for their kid, what their kids liked etc.
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