In 2001 Nintendo released the GameCube, the sixth generation console from Nintendothat was in direct competition with the record breaking PlayStation 2, Microsoft’s Xbox andthe Sega Dreamcast. Retailing at $239.99 it was the cheapest console on the market among itscompetitors. Instead of using CD’s like its rivals, it used ultra-small mini-discs, which meantit could not play DVD’s, and CD’s, which was its one major drawback. Much like the N64that came before it, it boasted many super first-party games however it lagged behind Sony.Because of the console’s compact design, Nintendo was able to manufacture them for cheap,and made money on each machine sold, whereas their competitors made losses on theirhardware but made money on software. However the console still lagged behind in 3rd place,borrowing many of its game titles from PlayStation 2.Mission StatementWe are strongly committed to producing and marketing the best products and supportservices available. We believe it is essential not only to provide products of the highestquality but also to treat every customer with attention, consideration and respect.Operating DomainNintendo has over operated in many countries across the globe, providing consumerswith both handheld and Video game devices since its inception in 1889. The companyemploys over 5095 people. As of September 2013, Nintendo has sold over 659.03 millionhardware units and 4.5 billion software units.iv In order to stay competitive and relevant in thegaming console and handheld gaming market, Nintendo introduced the revolutionary3
Can the Wii U come back from a poor 1st year performance? Nintendo Wii which enabled it to gain such a large market share due to its popularity among anumber of age groups. However the competition has replied with different versions of motionsensing controlled gaming and thus is slowly eating into Nintendo’s competitive advantage. ASWOT Analysis of Nintendo shows us some of the reasons as to why it has had the success Figure 1StrengthWeaknessRevolutionary motion-sensingwireless technology Brand recognition and reputationCost advantage over other firmsAffordable gaming for people of avariety of economic classesWide customer baseUnique product offeringsEasy games that do not appeal to hardcore gamers Lacks in the high-definition graphicsdesignBasic softwareHigh dependence on few game titlesunlike competitorsOpportunitiesThreatsOnly 3 major companies in theindustryFirst successful company in theindustry
You've reached the end of your free preview.
Want to read all 13 pages?
- Spring '15
- Wii, Video game console, Nintendo, Nintendo Wii