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Through working on this audit, I believe I have learnt new things while developing many useful skills which would be helpful in achieving my long-term career goal of becoming a CMO (Chief Marketing Officer) within the next 10-12 years. As this audit has provided me with great insights, my plan is to obtain in-depth knowledge about the retail and marketing industry overtime. I improved my level of flexibility and attention to detail through this assignment and these will not only benefit me on a corporate platform, but in my daily life as well. My plan is to develop my research and retail skills within the next 2 years and I believe that this audit contributed towards this in a great extent. I plan on being a great listener and an outstanding team player with great leadership and time management skills to achieve my long-term goal. Hence conducting this brand audit and being part of a team was highly rewarding for me.References
Karasiewicz, G., & Kowalczuk, M. (2014). Effect of Celebrity Endorsement in Advertising Activities by Product Type. International Journal Of Management And Economics, (44). Knoll, J., & Matthes, J. (2016). The effectiveness of celebrity endorsements: a meta-analysis. Journal Of The Academy Of Marketing Science, 45(1). Retrieved from Lee, C., Wong, H., Kao, T., & Hu, J. (2014). A Study on the Conceptualization of Apparel Brand. International Review Of Management And Business Research, 3(1), 29-30. Retrieved from Why Uniqlo Is Winning. (2017). Ama.org. Retrieved 13 October 2017, from