Newsletter articles are short on space and their

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Newsletter articles are short on space and their readers are short on  time, so the articles must be well-focused, aiming to make one major  point. The making of this point can be achieved through two to five (or  so) sub-points.  Writing Great Newsletter Articles By Author Name
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These points must have, as their primary aim, the benefit of the reader, who should be able to point out this benefit. It can be new knowledge or insight, an idea about how to improve business, or better, how your business can improve them. The article should clarify, inspire, encourage, enthuse, provoke thought, satisfy—it should elicit a positive response. And the best response of all, of course, is that the reader decides that your products or services provide the solutions they need. [Company Name], [Street Address], [City, ST ZIP Code] [Web site] [e-mail] [phone] Page 4 Newsletter Title In the course of adapting this template to suit your needs,  you will see a number of different newsletter elements. The  following is a list of many of the elements, accompanied by  a brief definition. Body text.   The text of your articles. Byline.   A line of text listing the name of the author of the  article. Caption text.   Text that describes a graphic. A caption  should be a short but descriptive full sentence. “Continued from” line.   A line of text indicating the page  from which an article is continuing. Date.   Either the date of publication or the date you expect  the newsletter to be at the height of its circulation. Graphic.   A photograph, piece of art, chart, diagram, or  other visual element. Header.   Text at the top of each page indicating the name  of the newsletter and the page number. Headline.   The title of an article. A headline needs to be  clear in its purpose, brief, and active, and should attract  attention by being relevant, inspiring curiosity, or for  having some other irresistible quality. Newsletter title.   The title of the newsletter. Pull quote.   A phrase or sentence taken from an article that  appears in large letters on the page, often within a box to  set it apart from the article. The Elements of a Newsletter By Author Name
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