p 444 Sampling represents a quick and effective way to demonstrate a products

P 444 sampling represents a quick and effective way

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(p. 444) Sampling represents a quick and effective way to demonstrate a product's superiority at the time when consumers are making a purchase decision. TRUE AACSB: Reflective Thinking Blooms: Knowledge Learning Goal: 16-5 Level of Learning 1: Knowledge of key terms Nickels - Chapter 16 #121 Topic: Sales Promotion: Giving Buyers Incentives
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371. (p. 443) As a salesperson for an electrical contractor, Greg is included as part of the target audience for sales promotions from his own company. TRUE It's just as important to get employees enthusiastic about a sale as it is to attract potential customers. The most important internal sales promotion efforts are directed at salespeople and other customer-contact people. AACSB: Reflective Thinking Blooms: Comprehension Learning Goal: 16-5 Level of Learning 2: Understanding of concepts and principles Nickels - Chapter 16 #122 Topic: Sales Promotion: Giving Buyers Incentives 372. (p. 443-444) Because customers eventually lose interest, businesses achieve the best results when they use sales promotion activities on a limited and irregular basis. FALSE Sales promotion activities are short term but are carried out on an ongoing basis to maintain enthusiasm. Different promotional techniques and strategies can be used over time to keep the ideas fresh. AACSB: Reflective Thinking Blooms: Comprehension Learning Goal: 16-5 Level of Learning 2: Understanding of concepts and principles Nickels - Chapter 16 #123 Topic: Sales Promotion: Giving Buyers Incentives 373. (p. 443) Effective sales promotion efforts focus exclusively on external audiences such as dealers and consumers, since they ultimately decide the fate of a product. FALSE Often the most important sales promotion efforts are directed internally at salespeople and other customer-contact persons such as complaint handlers and clerks. AACSB: Reflective Thinking Blooms: Comprehension Learning Goal: 16-5 Level of Learning 2: Understanding of concepts and principles Nickels - Chapter 16 #124 Topic: Sales Promotion: Giving Buyers Incentives
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374. (p. 443) Sales promotion efforts such as trade shows aimed at distributors and dealers are intended to generate their enthusiasm for a firm's products. TRUE When dealers and distributors are excited about a manufacturer's product, they can be an integral part of the total promotional effort. AACSB: Reflective Thinking Blooms: Comprehension Learning Goal: 16-5 Level of Learning 2: Understanding of concepts and principles Nickels - Chapter 16 #125 Topic: Sales Promotion: Giving Buyers Incentives 375. (p. 444) When Pepsi introduced its FruitWorks product line during spring break in Panama City, Florida and South Padre Island, Texas it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing. TRUE Pepsi introduced its FruitWorks product line with a combination of sampling, event marketing, and a new website. Event marketing includes sponsoring events such as rock concerts or being at various events to promote your products. In the case of FruitWorks,
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