Including these tests within each sprint not only gathers more rapid feedback for the team but also encourages the team to automate these processes, increasing the overall fidelity of their results while also automating governance. Consistent automation of the complete promotion model also allows release managers to better understand software status.· Building shared objectives driven by the business.Traditional approaches measure release teams based not on the amount they change but on minimizing the impact of that change. They measure development teams on the amount they deliver and how well they stay on schedule. The tension between these two conflicting measures incents different behaviors, increasing friction between the two groups. Giving everyone the same business-oriented goals helps remove this friction, allowing the entire team to balance quality and functionality in the context of a change.