Key current competitors some of taco bells key

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Key Current Competitors Some of Taco Bell’s key competitors are other fast-food restaurants, such as Pizza Hut, Burger King, Subway, McDonald's, Chick Fil A, etc. These restaurants are competitors of Taco Bell because they want to provide the same goal of serving quality, unique, and fast food for their consumers. Another reason that they get seen as competitors is because of Taco Bell’s limited overall selection of food categories on their menu. With these things in mind, Taco Bell has to continuously make sure that they are exercising their marketing and advertising strategies to the fullest. “Marketing is just one of several means to accomplish the social objective of meeting and satisfying people’s needs” (White, 2019).SWOT AnalysisA SWOT analysis is a strategic planning tool that is used to assess the strengths, weaknesses, opportunities, threats, and trend of a business, organization, company, project, plan, or venture.
4TACO BELL MARKETING PLANStrengthsTaco Bell is a fast, convenient way to enjoy Mexican inspired food at a low price.Listed under the “Value Menu” tab on Taco Bell’s website it states, “Do you have a craving for Mexican inspired food and have a dollar in your pocket? If that’s the case, do we have a menu for you! At Taco Bell®, you can find a wide variety of your favoritemenu itemsforonly one dollar. With our completely customizable Taco Bell® Dollar Cravings Menu, you can create the ultimate meal for you and your friends with all of your favorite sauces and add-ons.” When people’s budgets are low, they are more likely to turn to less expensive options like fast food when it comes to going out to eat. Having Taco Bell offer a dollar menu allows them to benefit from a prolonged economic downturn.Taco Bell is a very established name and brand in the United States. Yum, A Fortune 500corporation, operates the brandsTaco Bell, Pizza Hut, KFC, and Wing Street worldwide. “In the US alone, Taco Bell serves 40 million customers per week. This amounts to 5,698,630 customer per day!” (Bevilacqua 2017) • Taco Bell opens early and stays open late. With Taco Bell now offering breakfast, the restaurants typically open at 7 am and continue to stay open until as late as 2 am in some locations. Having such great store hours allows them to get a lot of business throughout the day and make a lot of profit.• Taco Bell offers delivery in select areas.“We are thrilled because our expanded Grubhub delivery access for our Taco Bell customers will help satisfy their cravings with the delicious Taco Bell they already know and love, whenever, wherever and however they want it,” said President of Taco Bell, North
5TACO BELL MARKETING PLANAmerica, Julie Felss Masino. Offering delivery allows customers who do not want to leave their homes the privilege of being able to enjoy Taco Bell right from the comfort of their couches.

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