Key Current Competitors Some of Taco Bell’s key competitors are other fast-food restaurants, such as Pizza Hut, Burger King, Subway, McDonald's, Chick Fil A, etc. These restaurants are competitors of Taco Bell because they want to provide the same goal of serving quality, unique, and fast food for their consumers. Another reason that they get seen as competitors is because of Taco Bell’s limited overall selection of food categories on their menu. With these things in mind, Taco Bell has to continuously make sure that they are exercising their marketing and advertising strategies to the fullest. “Marketing is just one of several means to accomplish the social objective of meeting and satisfying people’s needs” (White, 2019).SWOT AnalysisA SWOT analysis is a strategic planning tool that is used to assess the strengths, weaknesses, opportunities, threats, and trend of a business, organization, company, project, plan, or venture.