The business embedded model and the corporate university model or a blended

The business embedded model and the corporate

This preview shows page 28 - 30 out of 49 pages.

The business-embedded model and the corporate university model (or a blended model that includes both) are the models that companies are moving to in order to ensure that training is used to help the company achieve its business objectives. These models are also being adopted as companies begin to value human capital and view training as part of a learning system designed to create and share knowledge. Many companies, including Boeing, Cingular Wireless, and Harley-Davidson have cen- tralized their training departments. 50 Centralized training means that training and devel- opment programs, resources, and professionals are primarily housed in one location and that decisions about training investment, programs, and delivery methods are made from that department. Training at Boeing used to be decentralized because of the company’s many geographic locations. Boeing and other companies have found several advantages to centralized training, including the ownership of training to one organization and the elim- ination of course and program variation and duplication in the training system. Wyeth, a global leader in pharmaceuticals and consumer and animal health care products, uses a centralized training function to ensure that selling skills are adopted across the company. Instead of the four different selling models that were being used, Wyeth businesses in more than 140 countries are now using a consistent selling model. Also, a centralized training function helps drive stronger alignment with business strategy, allows development of a common set of metrics or scorecards to measure and report rates of quality and delivery, helps to streamline processes, and gives the company a cost advantage in purchasing training from vendors and consultants because of the num- ber of trainees who will be involved. Finally, a centralized training function helps compa- nies better integrate programs for developing leaders and managing talent with training and learning during times of change. At both Cingular Wireless and Harley-Davidson, a centralized training function allows selection of a common technology for delivery of training programs. 51 This policy helps reduce the chances that functional groups will adopt different technologies, for which some training programs and their features, such as video, will work and others will not. The key to the success of a centralized approach is that top managers must believe they are in control of the training function and that the training function is aligned with the business strategy. That is, the business objectives
Image of page 28
80 Part 1 The Context for Training and Development have to be communicated and understood, and training and development have to help drive that strategy. At the same time, centralized training functions must be in touch with the unique needs of the functions and divisions they serve. At ETS, employee education is the responsibility of the learning and development (L&D) unit of strategic work force solutions.
Image of page 29
Image of page 30

You've reached the end of your free preview.

Want to read all 49 pages?

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes