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stand a chance? This only works if you have a CEO with the right vision and mindset to continuethe 81 years of a successful business.Jerry Stritzke, the Chief Executive Officer, believes theway the company operates gives a legitimate competitive advantage in the world of retail. Byproviding a purpose and not just a mission helps create a company with endless relationships.Mr. Stritzke is known for expressing his purpose for the company by saying: "Purpose driveseverything we do at REI. It creates strategic alignment; it guides how we build relationships withour customers and its core to how we attract and retain talent. Our belief that life outdoors is alife well lived anchor everything. It is our North Star. Moreover, it is the biggest reason we havebeen able to succeed in a choppy retail environment", (Jerry Stritzke). REI possibly usesprogrammed and lateral thinking.
Understanding creativity and passion and how they are relevant to the creation of valuable forthe mission and value statements. Innovation and progress in a business is the critical partgenerating new ideas which will generate new products and services. Creativity is important forthe desired mission and vision are to be novel and entrepreneurial while passion is from theenergy to both statements and to key stakeholders. Passion is what helps the entire businesscontinues thriving along with the people in the business is the core of that thrive. They used theSCAMPER idea with their online discussion boards by rearranging how employeescommunicate. It is a tool for a way to help with changes that someone can make to an existingmarketplace to create something new like a service, product or sometimes both. Substitute,combine, adapt, modify, put to other uses, eliminate, and rearrange with these changes towarddirect suggestions or as starting points for lateral thinking. Some changes can lead to differentresults and can even introduce a new vision statement to the company. In terms of personalcircumstances that is connected to career management it can be applied to the mission and visionstatements that can be developed for personal goals and professional careers.