target audience. This increase in views of the product can result in increased sales for other companies that choose to do commercials with them. As of late, Taco bell had a main focus on TV to gain the older viewers attention about their new menu, especially the Chickstar wrap, which also features an older woman and older man eating their wraps. The Second company is Nike, Nike showed a fairly older man jogging on the track, with Nike sneakers. The older man narrates the commercial, talking about his age and how it has had no adverse effect on his health. He jogs every day in his NIKE sneakers. Nike did a great job supporting their slogan “Just do It”, showing that just about anybody can “Just do It.” It does a great job targeting that audience of Baby Boomers, showing that their sneakers can allow that age group to get anything done. Nike also used Youtube as its choice of social media platform, again taking advantage of the millions of daily users.The Third Company analyzed was Volkswagen, targeting Generation X & Y. The reason I say both in this analysis is that they often have overlap. The commercial used captures the shared experiences of these generations. This commercial was used during the super bowl a few years back and has become a one of those staple commercials remembered by millions. The Volkswagen Routan topped the lists of best-selling cars, with 2/3 of the its sales going to members of generation X. Generation X customers prefer vehicles that fit their changing lifestyles and helped spur the demand for automakers to build larger, roomier vehicles and that is exactly what Volkswagen did with their Routan model. Generation X and Y have been shown to enjoy similar brands in cars. Regardless of the generation, I have learned that companies target their preferred customers that they will know purchase more of a specific product. There is often overlap in these target markets, and generation cannot be the only separator. I was very surprised to learn that Taco Bell targeted Baby Boomers in many of its advertisement even though it seems like such a young kind of food. Further research showed that their targeting of these baby boomers resulted in a large increase in sales.
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- Fall '14
- Marketing, Generation Y, Generation X