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B. a full-scale operating model of the product under development.C. a sample product given to prospective customers and opinion leaders used to generate awareness prior to the product's full scale release.D. a full-scale operating model of the product given to consumers to use in field testing.E. an operating model of a product produced in multiple shapes, colors, and sizes in order to determine which version of the product customers like best.228. The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________. A. idea generationB. screening and evaluationC. business analysisD. developmentE. commercialization10-63
Chapter 10 - Developing New Products and Services229. Development refers to A. the stage of the new-product process where initial ideas are generated and discussed.B. the stage of the new-product process that turns an idea on paper into a prototype.C. the stage of the new-product process where initial ideas are product characteristics and product benefits are selected.D. the stage of the new-product process where team leaders are selected and initial tasks are assigned.E. the stage of the new-product process where the first version of a product enters the marketplace.230. In the new-product process, product ideas that survive the business analysis proceed to actual __________. A. product demonstrationB. screening and evaluationC. business analysisD. developmentE. commercialization231. At Mattel, Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child during the __________ stage in the new-product process. A. new-product strategyB. developmentC. business analysisD. screening and evaluationE. market testing232. New-product strategy development calls for INGenius ATG to develop a battery recycler for the business market. Which is the most likely stage of the new-product process that design of the product becomes an especially important element? A. DevelopmentB. Market testingC. Idea generationD. Screening and evaluationE. Business analysis10-64
Chapter 10 - Developing New Products and Services233. If you watch much television, you have seen the ads that show a controlled crash of a car containing crash dummies and the resultant vehicular damage. In the new-product process, this test would occur during the __________ stage. A. developmentB. market testingC. idea generationD. screening and evaluationE. business analysis234. The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as A. development.B. market testing.C. business analysis.D. commercialization.E. screening and evaluation.235. Market testing refers to A. exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy.
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Marketing, new products, Developing New Products and Services