Useful but in areas that youre not going to actively

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useful but in areas that you’re not going to actively pursue as a product development priority. From here you can shortlist solution providers and evaluate who would add the most value from a customer acquisition point of view. Things to consider when evaluating potential integration partners are:
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Their total customer base. The likelihood that their customers would be interested in your product. Their online reach (i.e., email list, social followers, etc.). Ease of the integration. Pay to email someone else subscriber list Objective: Generate highly targeted traffic to your content that has the potential to convert against your business goals. My favorite approach is to get a list of hyper-relevant publications online and reach out to them (most will have a specific email address for advertising inquiries). Within the email I’ll ask the following: How big is your email list? What types of people are subscribes to your list? What’s the typical open/click rates of campaigns you run? What advertising options do you offer? (dedicated email, etc.) How much do you charge? From there I’ll get data back from a few different partners and decide on the best one. A little advice here if it’s your first time doing this – start out small to test the conversion rate. Once you have proved it works on a small scale then you can go about scaling it up.
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  • Fall '13
  • Boston College, New England Association of Schools and Colleges

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