To attract more business from Millennials marketing professionals should focus

To attract more business from millennials marketing

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To attract more business from Millennials, marketing professionals should focus their efforts on social media and apps. Though consumers, in general, do not like mobile phone ads, Millennials notice and respond to them. Video marketing, especially through real-time videos, is a popular trend among Millennials. In fact, Millennials prefer video content to all other types of content, especially if it is timely and engaging[CITATION AnM20 \y \l 1033 ]. The most successful sales and marketing efforts balance traditional written content with video and social-based content. Each generation responds best to a different mix. Catering to Millennial means increasing video content, while targeting Baby Boomers involves using e- books and articles. 1. These ads include banner and display ads.
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BAO 3 Works Cited An, Mimi. Content trends 6, November 2020. Website on 1 st September 2021. Chastfield, Peter. “Bridging the Generational Content Gap.” Market Demographics 3 March, 2021: 20-21. Print. Pew Research Center. Generation Study . 1 May 2020. Website. 30 August 2021. Risser, Keysha. Online Content: Consumer Preferred Channels . 12 December 2020. Website. 2 September 2021. Rivera, Pedro. “Generation Gaps” Market Analysis. 5 June 2020: 20. Print. Schawbel, Dan. “10 New Findings Of Millennial Consumer." Forbes Magazine 20 January 2020: 15. Print. Vance, Sara. “Advertising Trends and Prefere[ CITATION Placeholder1 \l 2057 ]nces.” The Clarion 14 November 2020 . Electronic.
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  • Trevor Carolan
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