Which of the following is a marketplace of

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Essentials of Marketing
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Chapter 2 / Exercise 029
Essentials of Marketing
Hair/Lamb
Expert Verified
32) Which of the following is a marketplace of underground transactions that typically appears because a product is either illegal or tightly regulated? A) black market B) niche market C) two-sided market D) vertical market Answer: A
AACSB: Ethical understanding and reasoning abilities Skill: Concept Objective: 2 Difficulty: Easy Course LO: Explain the functions of marketing in international business 33) Which of the following is among the most commonly counterfeited products? B Skill: Concept
Objective: 2 Difficulty: Easy Course LO: Explain the functions of marketing in international business 34) The term ________ refers to a company's efforts to reach distribution channels and target customers through communications such as personal selling, advertising, public relations, and direct marketing. C AACSB: Communication abilities; Multicultural and diversity understanding
Skill: Concept Objective: 3 Difficulty: Easy Course LO: Explain the functions of marketing in international business 7
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The document you are viewing contains questions related to this textbook.
Essentials of Marketing
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Chapter 2 / Exercise 029
Essentials of Marketing
Hair/Lamb
Expert Verified
35) ________ is a major component of a promotion mix. D Skill: Concept
Objective: 3 Difficulty: Easy Course LO: Explain the functions of marketing in international business 36) Which of the following promotional strategies is being used by a company that hires a fleet of trucks to drive through village squares and hand out free trial packages to potential end users? A) push strategy B) pull strategy C) retrenchment strategy D) differentiation strategy Answer: B
Skill: Concept Objective: 3 Difficulty: Easy Course LO: Explain the functions of marketing in international business 37) A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________. A Skill: Concept
Objective: 3 Difficulty: Easy Course LO: Explain the functions of marketing in international business 38) Which of the following is a push strategy that companies use to promote their products? D Skill: Concept
Objective: 3 Difficulty: Easy Course LO: Explain the functions of marketing in international business 8

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