O semi permanent shelf talker counter top poster etc

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o Semi-permanent: shelf talker, counter top, poster etc. 2. Teams need to document all the observations properly and develop the “store profile” which they need to showcase during the presentation. They are also encouraged to take pictures of the stores especially with respect to the change in visibility, or use any other way to display their proof of work and how they reached their insights. 3. After identifying the slow moving brand, they should use the insights they have collected over the two days to craft their roadmap for the brand in those types of stores. Store Profile – 8 Elements 1. Market Dynamics: The alternative choices, seen from the shopper’s perspective, in meeting a particular shopping need. 2. Target Shopper: Description of the target shopper in terms of attitudes, lifestyle and demographics 3. Key Understanding: The core shopper insight upon which the retail brand is anchored 4. Solution: Functional and emotional benefits that appeal to the shoppers 5. Evidence: The proof to substantiate the claimed solution 6. Values and Personality: What the retailer stands for …. and its personality 7. Differentiator: The key reason the target shopper will choose that retailer 8. Store in a Phrase: A singular thought that captures what the retailer stands for
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