They can also make use of surveys to reach out too

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They can also make use of surveys to reach out too many people and then gather ideas andinsights form them. It is crucial to be in constant interaction with the customers so that theydon’t lag behind other competitors who meet the customer expectations better. They shouldconstantly involve customers and improve their Voice of the Customer service in order to alwaystry to find out whether they are meeting their expectations and if not they should ask themdirectly what would make the service quality better and what their ideas would be. They can, asmentioned above, can do that by developing an application or a website designed for thesepurposes.Third parties can also be paid to gather some more information about the customers thatalready exist. This might provide a quick answer to some problems and would eliminate extraeffort in this area to be done.So in order to meet the hidden or unmet needs of their customers, which would help KT have adifferentiating point from their competitors which in turn would help increase their growth andmarket share, KT should focus on their customers and create channels for their customers todeliver their needs and ideas and preferences which could be done by crowdsourcing and co-creation. Once they gather all those different ideas, they should identify the ones that will bring
value to the customers the most and do a journey mapping on that to go deeper into finding agood solution.4- a. Can the strategies implemented by KT be sufficiently internalized in the organization? Ifno, what are the problems?b. What is the most important requirement for the internalization of CX strategies?

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Term
Fall
Professor
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Tags
KT corporation

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