adapted to the culture of the United States in many ways; she is assertive and outgoing, and she has a good grasp of the concept of profit. She also knows, given her own background, that she must be more indirect and willing to enter into long-term relationships with her clients that in many cases go beyond a typical American business relationship. A number of her clients ask her to give marital advice for their children, act as a go-between in marriage arrangements, and help with other personal matters. • Language changes over time. • Acronyms present special challenges in communicating. • The language barrier makes intercultural communication more difficult. Selection of the right language: • When selecting a language for intercultural communication, managers need be aware of • Linguistic considerations. Out of the thousands of languages around the world, which one would be most appropriate? • Business considerations. Are you the buyer or the seller? Which language do your partners speak? What are the implications of the role of English as the lingua franca of business? • Political considerations. Governments frequently determine which language is acceptable for official use with the government. • Appropriate level of fluency. To be effective, linguistic fluency must go along with cultural fluency. The company language: • Choosing a company language. Many companies use one official language for their worldwide operations. • Using additional foreign language expertise. Even if a company selects an official company language, not everyone in the firm will be fluent in that language. Expertise in the local language will still be an asset. The role of the interpreter: • The importance of choosing a good interpreter. A good interpreter has linguistic, cultural, and technical fluency. • The effective use of an interpreter. You need to prepare the interpreter before a session. You need to provide breaks and determine what role the interpreter should play in any discussions. Communication with nonnative speakers: • Effective face-to-face communication. You must speak clearly and be able to read the nonverbal and cultural signals your partner sends. • Effective written communication. Knowledge of different business formats, organizational patterns, and conventions will help you become more effective. • The impact of technology on oral and written communication. The development of communication technology, such as e-mail and teleconferencing, has changed the communication patterns in international business by allowing instant messaging. • Guidelines for communicating with businesspeople from different cultures. People from other cultures, even if they speak your language, may not be familiar with metaphors and
idioms that are used frequently in your culture, which can present a communication barrier.
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- Spring '08
- Foreign Language