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have been experienced in foreign markets, including low wages, child labor, and unsafe workingconditions. Nike has been attacked for the last 20 years due to reduced labor conditions. Forinstance in 2018, the company was sued with claims of violating the Equal Pay Act (BHS,2019).Therefore, due to this challenge, the market position of Nike Air VaporMax 2020 FK isweakened.Retailers Have a Stronger Hold. There is price sensitivity in the retail sector, but retailersare the ones who offer the most income. From the retailers, the same applies to consumers. Thereis also the squeezing of margins through low price competition pressure, which the retailers passto Nike.Analysis of External Opportunities and Threatsa)OpportunitiesEmerging markets. Even though Nike has already established its brand through foreigncountries, there are still emerging markets throughout the world. The opening is a result of theflourishing of external markets such as China, India, and Brazil.Innovative products. Nike has been very creative with its products, but they still haveroom for more innovation. The same can be achieved through an increase in technologyconcerning health and fitness. The fashion industry has not yet explored enough in thecombination of athletic wear and technology. There is still a vast opportunity in the invention andinnovation of products such as wearable technology, which can monsignor all physical activities(Gürel, et al.).
NIKE PRODUCT MARKETING PLAN12Efficient integration. The production and supply of Nike's products rely on independentmanufactures. Nike has the option of acquiring a few of these or streamline its supply chainthrough making their own or learning a few from other manufacturers.b)ThreatsCounterfeit products. This is the major threat because each day, other manufacturers aretrying to come up with some fake products. The counterfeit affects the brand name significantly,in terms of Nike's reputation and revenue. The counterfeiting has risen dramatically over the pastfew years. The retailers and merchandisers with the copied products sell them at a meager pricebecause their quality is inferior. It is very crucial because these products have Nike labels onthem, which tarnishes the image of the company. People who do not understand might think thatNike has started producing inferior quality products (Gürel, et al.).Marketing budget pressure. Nike has to keep up with its competitors like Adidas andUnder Armor, who are spending more money on advertising campaigns and marketing hence toomuch trouble.Increased competitive pressure. There are new emerging brands that are competing withNike in the Athletic industry. Even though Nike has been dominating and is well established inthe market, the emerging brands are taking it to the next level. Nike is then forced to use a lot ofcompanies in the marketing sectors as well as in the innovation sector. Nike has been left withone option of coming up with new and innovative designs of their products (BSH, 2019).

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Term
Fall
Professor
NoProfessor
Tags
Marketing, Nike Inc, NIKE PRODUCT MARKETING PLAN

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