As you are already aware of endurance group is

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I hope this finds you well. As you are already aware of, Endurance Group is expanding business and reaching a new variety of customers. This initiative is giving our organization amazing results, allowing it to occupy a good place on the market share for fitness centres. Bearing this in mind, we have decided to invest our assets and resources, along with our constant effort, to reach new customers and expand even more the opportunities for everyone to have a better life and health with the physical exercise. I’m counting on every single one of you to contribute for this new project. Please let me know if you have any questions, Leonardo. Types:Sources:StaffMeetingsFeedbackSales resultsFinance ReportsMeetingsMarketing resultsReportsGreystone College Australia BSBMGT616 Assessment Templates Version 1.1119Page 8of 18
Task 3, Part B, Q2 Task 3, Part B, Q3 PEST Analysis Political – Australia is a Liberalist Capitalist Democracy, so there is a freedom in the business environment, without much political restrictions. Fluctuations of the monetary structure due to taxation variations also need to be considered. Economical – Australia is a Capitalist economy, with the income predominantly coming from the service sector. The reducing inflation costs means that there is much more disposable income which is beneficial for the industry, as it would garner more customers. The fitness industry has a huge market, as investments in fitness and gyms would have a higher value based return on investment than investment in savings. Social /cultural – Due to the advent of globalization, there is a varied cultural diversity in Australia, with wide acceptance of people from other cultural backgrounds. The global surge of fitness, in the media, networks and brilliant strategies by the marketing team of Fitness Australia, would enable to make most of the social and cultural acceptance of the fitness industry. Technological – The country of Australia is equipped with up to date latest technology, and has high amounts of money allocated for the R&D. There are also tax exemptions for research based areas, which encourages the scientists to carry out the research along with tax rebates at Australia. In the fitness industry, this has a better scope, as the market automatically increases for the import/production of state of art equipment. Task 3, Part B, Q4 MeetingsCustomersSurveysFeedbackTypes:Sources:EconomyNewsInternetCompetitorsInternetFeedbacks and surveysTechnology updatesExpertsInternetGreystone College Australia BSBMGT616 Assessment Templates Version 1.1119Page 9of 18
Task 3, Part B, Q5 Competitor nameProduct offering Value to customersStrengthsWeaknessesCROSSFIT BRISBANE https://brisbane.com/Crossfit lesson for amateursCustomer experience and more hours on teaching techniquesGood teachers and instructorsPrice is too highCROSSFIT 4051 https://1crossfit.com.au/Cardio classes for people that want to lose weightDifferent kinds of classes to attract customersA good price and locationThey do not have enough students to open so many classes

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