D questions and concerns of stakeholders it is

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D. Questions and Concerns of Stakeholders It is understood that stakeholders will have questions and concerns with respect to this research. A question-and-answer session is necessary after the research has been presented. It is important to be open to suggestions and not be defensive when questions are posed that disagree
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Maruti Suzuki India: Defending Market Leadership in the A-Segment P a g e | 9 with any aspect of the research. The stakeholders are encouraged to voice any ideas that this research may have not considered. E. Additional Research The results from this research show that cost and reputation/ reliability of the brand directly influence the consumer’s buying behavior. The recommendations for action are to implement cost reduction strategies. In order to effectively implement cost reduction strategies and improve efficiency, further research will be necessary. Additional research should be conducted on different methods for production. Specifically, data needs to be gathered on cheaper labor and material options for MSIL. If MSIL can succeed in reducing costs and offering an attractively priced premium-hatch, we should see an increase in brand loyalty.
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Maruti Suzuki India: Defending Market Leadership in the A-Segment P a g e | 10 References: Malhotra, G., Nandi, A. & Mukherjee, A. (2012). An Empirical Research on Consumer Behaviour towards Small Car Segment in Indian Market. Business Perspectives and Research, 37-46. Mukherjee, J., Mathur, G., & Dhar, N. (2015). Maruti Suzuki India: Defending Market Leadership in the A-Segment . Ontario, Canada: Ivey Publishing. Sekaran, U., & Bougie, R. J. (2016). Research Methods For Business: A Skill Building Approach Seventh Edition . John Wiley & Sons.
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  • Fall '16
  • Automobile, Suzuki, Maruti Suzuki India, MSIL

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