Years by increasing its product portfolio and

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years. By increasing its product portfolio and introducing new series in different segments, Chevrolet has increased its sales by providing more choices for customers to choose from under the same brand (Bhasin, 2015). References: Bhasin, H. (2015). SWOT Analysis of Chevrolet. Marketing 91. Retrieved August 5, 2016, from Chevrolet. (2016). 2016 Corvette Stingray: Sports Car. Chevrolet.com . Retrieved August 6, 2016, from Chevrolet. (2016). 2016 Sonic Small Car. Chevrolet.com . Retrieved August 6, 2016, from Ferrell, O. C., & Hartline, M. D. (2014). Marketing Strategy: Text and Cases (6th ed.). Mason, OH: SouthWestern/Cengage Learning. 8. One of the most difficult strategic decisions that a company can make is to delete one or more products from its portfolio. However, Chevrolet has asked you to do just that: cut one or more models from the Chevy brand. Which model(s) do you suggest and why? Where would you reallocate the newly available resources and why? If the company asked me to cut one or more models from the Chevy brand it would be a difficult decision to make. According to their features, all of Chevrolet’s models appear to be good. They all also appear to be adding value to the brand name. According to Chevrolet, the company’s product mix consists of 17 different vehicles models (Vehicles, 2016). While looking through all of these vehicles, I noticed that some of Chevy’s vehicle models have several different versions. For example, both Chevrolet’s Malibu and Cruze come in a standard version and a limited version. I would start by combining the standard and limited versions into one version by incorporating some but not all of the limited features into the standard version. By doing this, the company could eliminate 2 vehicle versions while still maintaining the vehicle models. However, in regards to actually cutting a vehicle model from the Chevy brand, I would choose to cut the Spark. The Spark appears to be very similar to the Sonic in their hatchback appearance and overall features. Although the Spark is a bit less expensive at an average MSRP of $13,000, it can only hold four passengers while the Sonic can hold five (Chevrolet, 2016, Spark). The average MSRP of the Chevy Sonic is $14,300 (Chevrolet, 2016, Sonic). These vehicles are almost identical in terms of fuel economy. The Spark is said to get an average of 41 HWY MPG while the Sonic is said to get an average of 40 HWY MPG. When compared to the Sonic, the major downfall of the Spark is its size. The Spark is significantly smaller than the Sonic. As I have already mentioned, it can only hold 4 passengers as compared to the Sonic’s 5 and it also features less cargo space when compared to the Sonic.

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