Loreal product are demanding on price in malaysia

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for most of their products. Loreal product are demanding on price in Malaysia compare with worldwide by increasing the number of stock keeping units. They always convey about innovations over different type of their product division by penetrating the market with different price range. Therefore, the pricing strategy in Loreal marketing mix is based on their premium pricing, competition, geography served and product demand. Place Loreal has do research and development on their products through worldwide and the products are available around 130 countries of the world. Loreal must have many distribution networks to enable in strong market presence. They distribute their products to all mini market, retail outlets, pharmacies, salons, cosmetics stores, on their own outlet and even online. They have been providing hairdressers with the most innovative products, tested and approved by the greatest names in hairdressing in Malaysia. In Malaysia Loreal have occupied spaces in shopping malls and retails to make popular and sell their products to customers.
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  • Spring '15
  • student
  • Loreal products, wide range of products

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