products are F&N FUN FLAVORS and F&N Seasons. Both of this product are have varies types of product. For F&N Fun Flavors, the company positions it as soft carbonate drinks that will brings a fresh and a new experience of fun. The targets market for these products is 5
BPMM 3113 BRAND MANAGEMENT teenagers and adults. This is because the taste of the product is more suitable for teenagers and adults. It will give you’re a refreshing flavor and will satisfy your taste buds. Besides from a refreshing taste, the price of this product is also not expensive. It is very affordable for people to buy it. The brand products also have been position as a brand that will bring and spread cheer at every festival. Next is the F&N Seasons, this product is another soft drinks product that the company had offers for their customer who do not like to drinks carbonate drinks. This product also comes with variety of flavors that the consumers can choose. All the products of the F&N Seasons mostly contains with soy goodness that bring good benefits to the consumers that drinks it. The company positions this brand as non-carbonate drinks and for a hearty enjoyment. This product is contains with soy protein that will help to lower the cholesterol level of the users. F&N Seasons doesn’t contain any preservative and it is a lactose free food. This product is suitable for a person that is care more about their health. Next is the 100plus, it is an isotonic drink that the company had produced. Their position 100plus as drinks that will to rehydrates, reenergize, and refresh to keep you moving in your active life. This is isotonic drink is suitable for all types of age and for people who is active in sports. 100plus is proven to be more endurance that water by containing the optimum balance of thirst-bursting and energy .The 100plus also helps 6
BPMM 3113 BRAND MANAGEMENT body to metabolize the fats and proteins. So by drinking 100plus, it is not only helps you to reenergize but it also helps consumers to metabolize their body fats and proteins. 100 plus also recommended for athletes because there are ingredients that helps the athlete to reenergize. On the other hand, doctors recommended 100 plus when not feeling well. For their minerals water products, the company has position it as natural sourced mineral water that refresh and rehydrates with the quality and purity of the mineral water. The customer can depends on F&N Ice Mountains to provide them with the natural sourced of mineral water that will help to refresh and rehydrates. 2.2 WHERE ARE THERE THE GREATEST OPPORTUNITIES TO ENHANCE THAT POSITIONING? Yes. There are greatest opportunities to enhance that company positioning. This is because F&N Company serves variety of drinks under their company brand name. With the variety of drinks that they serve, the company has a lot opportunity to enhance their brand positioning. They are able to add a lot of positioning for each of their drink products. By adding another different positioning towards their products, the consumers will be more attractive to buy the products. This is because they will gain a lot of benefits
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- Spring '19
- Brand, ........., F&N