rotate with a higher consumption frequency they may entail low profit margins

Rotate with a higher consumption frequency they may

This preview shows page 1 - 3 out of 3 pages.

rotate with a higher consumption frequency, they may entail low profit margins but higher sales figures for companies. I basically buy these offering on a daily basis but these are a source of survival and sustenance. Shopping Offering are those products/services for which consumers would actively participate in comparing different firms’ offerings and would select one of them after considerable effort (Tanner & Raymond, 2015). Once consumers start liking a certain brand, they may become emotionally attached to them and would go to lengths to repurchase the same brand in the market. These products are not life necessities per say but they play critical role in
Image of page 1

Subscribe to view the full document.

sustaining human life. For example products such as your garment, android, sports and lifestyle brands are all example of shopping offerings. Some people would prefer Nike while other would like Adidas. Some consumers are more attached to Apple’s smart phones while other may like Samsung’s product line. I happened to buy a shopping offering in which I purchased a used Samsung smartphone.
Image of page 2
Image of page 3
  • Spring '18

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask You can ask ( soon) You can ask (will expire )
Answers in as fast as 15 minutes