Consumer sales oriented promotion strategy our target

This preview shows page 6 - 9 out of 9 pages.

Consumer sales-oriented promotion strategy.Our target market like using the internet and social media. Strictly Solar will take advantage of this opportunity by posting products on social media and getting likes and comments. The goal is to get 3000 likes within the first year. Strictly Solar will not use discount the first year because of the value we are offering to the consumers through the Solar fabric tent product.Channel/retailer targeted marketing communications strategyStrictly solar will have a customer service representative that will be responsible for answering any question that will come up from the retailer. The only retailer, for now, will be Dick SportingStore. As sales start increasing, we will hire more sales representatives to be the point of contact and handle the increased volume. During the launch of the product, we will invite the media to cover the story through public relations because we will donate one tent to the less privileged families through a non-profit organization every time one person purchases a tent. This will provide the publicity and advertisement.
All-Season Tent 7Marketing implementationStructural Issues.Currently, the strategic business unit lacks a good structure. Mr. John is working from home, but the advantage is that this is saving so much cost. Once the product starts to bring positive revenue, the firm will rent an office and expand the operation room for the product. There will be one customer service representative handling customer issues, but we will hire more in the second year of the business or before depending on sales.Internal marketing activitiesThe key internal marketing activity challenge that we may face is financial. In case we need more finance, it will be an issue because the SBU has only been allocated just a limited financial resource to work with.Tactical marketing activitiesSpecific Tactical ActivitiesProduct Activities1.Logo2.Dimensions of the product.3.ColorPricing Activities1.Costs2.Sales3.EBITADistribution/Supply Chain Activities1.Amazon cost2.Inventory and returns3.ShippingIMC (Promotion) Activities1.Website2.Sponsorship
All-Season Tent 83.Social Media advertisement Evaluation and ControlFormal Controls.input controlsFor Strictly solar to be successful in its mission, there is a need for a website to be built by an expert so that our customers can purchase the product online. Our customer agent that will be taking care of our consumer will need office supplies. This will include a desktop, a phone, and a printer. process controlsThe firm only has 3 and 4 salespeople employees at the moment. Mr. Jones is the chief operating officer. I will be supporting him to create a successful marketing strategy and operation. The third employee is our customer service agent who will be responsible for answering customer services. There will be a monthly evaluation of how we are all performing.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture