Model availability brand advertising 000s celebrity

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Model Availability Brand Advertising ($000s) Celebrity Appeal Brand Reputation (prior-year image) Online Orders (000s of pairs) Pairs Sold ($000s of pairs) Market Share (%) INTERNET SEGMENT 72.00 4,000 No 4.0 200 7,500 0 70 225 225 14.3 % 74.88 4,063 No 4.2 286 7,500 0 70 267 267 25.0 % 76.88 4,063 Yes 4.9 255 7,250 74 67 314 314 25.0 % Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retailer Outlets Celebrity Appeal Brand Reputation (prior-year image) Pairs Demanded (000s of pairs) Gained / Lost (due to stockouts) Pairs Sold (000s of pairs) Market Share (%) WHOLESALE SEGMENT 3 wks 53.00 4.0 200 7,500 5.00 2,750 700 0 70 1,275 0 1,275 14.3 % 3 wks 54.50 4.2 286 7,500 3.30 2,875 700 0 70 1,394 0 1,394 25.0 % 3 wks 54.50 4.9 255 7,250 3.00 3,313 896 74 67 1,516 0 1,516 25.0 % Industry Average Prices and S/Q Ratings
2/20/2019 BSG Decisions & Reports 16/24 Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 3 T S C E C D Internet Price Wholesale Price S/Q Rating 10 11 12 13 14 15 16 17 18 19 20 $43.00 $53.97 $64.94 $75.91 $86.88 0.0 2.5 5.0 7.5 10.0 Year Price S/Q Rating
2/20/2019 BSG Decisions & Reports 17/24 Industry 37 T·²¹ S¹µ·¹» C±²³¹¶·¶·¸¹ Eºº±µ¶» — C±²³´½¿ D Year 12 North America Company D Competitive Efforts Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20 Retail Price ($ per unit) Search Engine Advertising ($000s) Free Shipping S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Celebrity Appeal Brand Reputation (prior-year image) Online Orders (000s of pairs) Pairs Sold ($000s of pairs) Market Share (%) INTERNET SEGMENT 67.00 5,000 No 4.0 200 10,000 0 70 353 353 14.3 % 67.00 5,000 No 3.9 249 10,000 0 70 334 334 21.0 % 67.00 5,250 No 7.4 76 10,000 0 60 375 375 21.0 % Wholesale Price ($ per pair) S/Q Rating (1 to 10 stars) Model Availability Brand Advertising ($000s) Rebate Offer ($ per pair) Delivery Time (weeks) Retailer Support ($ per outlet) Retailer Outlets Celebrity Appeal Brand Reputation (prior-year image) Pairs Demanded (000s of pairs) Gained / Lost (due to stockouts) Pairs Sold (000s of pairs) Market Share (%) WHOLESALE SEGMENT 3 wks 48.00 4.0 200 10,000 5.00 4,000 1,000 0 70 1,997 0 1,997 14.3 % 3 wks 48.00 3.9 249 10,000 5.00 4,000 1,000 0 70 2,097 0 2,097 25.4 % 3 wks 48.00 7.4 76 10,000 5.00 4,000 877 0 60 1,839 0 1,839 21.4 % Offer Price (maximum = $42.75) S/Q Rating (minimum = 3.2 stars) Pairs Offered / Available (000s) Pairs Sold (000s) Market Share (%) PRIVATE-LABEL SEGMENT 32.00 3.0 200 200 14.3 % 0.00 0.0 0 0 0.0 % 0.00 0.0 0 0 0.0 %
2/20/2019 BSG Decisions & Reports 18/24 Company D's Prices and S/Q Ratings Company D's Market Share Competitive Intelligence Report Copyright © GLO-BUS Software, Inc. Page 2 T S C E C D Internet Price Wholesale Price S/Q Rating 10 11 12 13 14 15 16 17 18 19 20 $38.00 $47.75 $57.50 $67.25 $77.00 0.0 2.5 5.0 7.5 10.0 Year Price S/Q Rating Internet Sales Wholesale Sales Private-Label Sales 10 11 12 13 14 15 16 17 18 19 20 0% 10% 20% 30% Year Market Share
2/20/2019 BSG Decisions & Reports 19/24 Industry 37 T·²¹ S¹µ·¹» C±²³¹¶·¶·¸¹ Eºº±µ¶» — C±²³´½¿ D Year 12 Europe-Africa Company D Competitive Efforts Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16

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