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Technological Force:Carnival Cruise Line Case Analysis Rolle | Rizo | Alcindor7
Firstly, one of the most evident technological forces of the 21st Century was that theworld has moved toward a more technology savvy era. As a result of this Carnival sought toincrease its online and social media presence. The corporation sought to capture potentialcruisers by upping their game in popular social media outlets such as Facebook, YouTube,Twitter and Flickr etc. Secondly, the company also engaged in the technology of electronicallytrading the shares of Carnival Corporation and plc on both the New York Stock Exchange andthe London Stock exchange. This level of technology made it available for individuals topurchase ownership stock within the company from anywhere within the world. Thirdly, theimplementation of what is called ‘computer-controlled stabilization systems that are focused onlimiting the amount of motion that passengers feel due to the sailing of the ship. This level oftechnology has certainly increased Carnival’s appeal to potential passengers who may beskeptical about cruising because of motion and sea sickness.Environmental Forces:As it relates to environmental forces, firstly, Carnival has served to adopt internationalrequirements of the International Standard ISO 14001:2004. This international standard hasfocus on not only limiting and diminishing the amount of carbon and environmental impacts onthe atmosphere. The amount of pollution by organizations such as Carnival can be enormous,hence, this standard was pivotal in order to erupt candid environmental change, Secondly,Carnival also resorted to commencing environmental training for crew members, as well ashealth and safety trainings. Crew members comprise of a large portion of individuals aboard acruise ship at any given time, thus, these employees must be equipped with the necessaryenvironmentally friendly crew members who are willing to help the company achieve itssustainability goals. Thirdly, corporate social responsibility has become a pillar withinsustainability for Carnival. It is important that corporations are socially responsible toward theirphysical surrounding environment and also the humanity of the environment and the varioussocial ills that accompany it.Legal Forces:One of the most important forces within the PESTEL analysis is the legal force. Withoutlaws and legal authority, no corporation can operate legally. Firstly, Carnival Corporation hasCarnival Cruise Line Case Analysis Rolle | Rizo | Alcindor8
negatively been impacted by several lawsuits since its incorporation as a firm. Lawsuitsexperienced by Carnival have birthed from factors such as passenger injuries, sexual assault,medical staff negligence, food contamination, pollution etc. These lawsuits have resulted innegative publicity for the corporation, financial strains, and decrease potential customerretention.
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Carnival Cruise Lines, Holland America Line, Carnival Cruise Lines Corporation