cost focus differentiation focus involves controlling expenses and in turn

Cost focus differentiation focus involves controlling

This preview shows page 300 - 314 out of 714 pages.

cost focus differentiation focus involves controlling expenses and, in turn, lowering product prices targeting a narrow range of market segments c o s t f o c u s s t r a t e g y requires products to have significant points of difference to target one or only a few market segments d i f f e r e n t i a t i o n s t r a t e g y
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what are porter's four generic business strategies n s t r a t e g y c o s t f o c u s s t r a t e g y cost leadership cost focus differentiation differentitaion focus
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the ways a business can do to increase or enhance its profits s e r e v e n u e s d e c r e a s e e x p e n s e s d increase revenue decrease expenses do both
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the two kinds of synergies criticial in developing corporate and marketing strategies n g s y n e r g y R & F - m a n u f a c t u r i n g marketing synergy r&d manufacturing synergy
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types of market-product synergies advantages of marketing product concentration benefits from focus i n g s p e c i a l i z a t i o n p r o d u c t s p e c b e n e f i t s f r o m f o c u s
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disadv of marketing product concentration loses opportunities for synergy adv of marketing specialization marketing synergy o s e s o p p o r t u n i t i e s f o r s y n e r g i e m a r k e t i n g s y n e r g y
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disadv of marketing specialization r&d manufacturing synergy R & D - m a n u f a c t u r i n g s y n e r g y
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adv of product specialization r&d manufacturing synergy disadv of product specialization marketing synergy R & D m a n u f a c t u r i n g s y n e r g y m a r k e t i n g s y n e r g y
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disadv of selective specialization adv of full coverage both synergies i e v e e i t h e r m a r k e t i n g o r R & D m a the firm does not achieve either marketing or R&d synergies b o t h s y n e r g i e s
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disadv of full coverage h e f i r m c o u l d b e s p r e a d t o o t h i the firm could be spread too thin
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values driven strategy a strategy that incorporates concerns for ethics, integrity, employee health and safety, and environmental safeguards with more common corporate values, such as growth, profitability, customer service, and quality v a l u e s - d r i v e n s t r a t e g y
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how to improve implementation of marketing programs program champion t a t i o n t a k e a c t i o n a n d a v o i d p a a person who is able and willing to cut red tape and move the program forward p r o g r a m c h a m p i o n
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evaluation phase marekting roi marketing metrics a phase that compares results with planned goals for the marketing program in order to take necessary corrective actions e v a l u a t i o n p h a s e the application of modern measurement technologies to understand, quantify, and optimize marketing spending m a r k e t i n g R O I measures of marketing success: cost per lead, retention lead, cost/click, sales per square foot m a r k e t i n g m e t r i c s
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marketing dashbaord countertrade the visual computer display of the essential information related to achieving a marketing objective m a r k e t i n g d a s h b o a r d s the practice of using barter rather than money for making global sales c o u n t e r t r a d e
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  • Alysha Hachey
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