Atts business campaign not only helped to change

This preview shows page 2 - 5 out of 8 pages.

Capstone Final Exam Part 3

5 .   The first step in the social marketing planning process is _ _______.
 selecting the target audience setting objectives and goals determining the focus of the program designing the market offering
6 .   Many consumers are willing to pay $ 100 for a perfume that contains $ 10 worth of scent because the perfume is from a well - known brand . What kind of pricing is the company depending on ?
Get answer to your question and much more
7 .   The Enron employee who reported the financial manipulations at the company to her superiors can be considered to have engaged in___ _ _ _ _ _ __.
Get answer to your question and much more
8 .   AT&T 's business campaign not only helped to change public perceptions of the company , it also signaled to employees that AT&T was determined to be a leader in telecommunication services . Which principle of internal branding does this example portray ?
Get answer to your question and much more
9 .   Southwest Airlines offers a Rapid Rewards program that allows customers to count flights they have taken toward free future flights . This is an example of a ( n ) _ ______ _.
 value delivery system activity - based costing program club membership program cross - selling program
10 .   A company that seeks to increase its sales and profits through backward , forward , or horizontal integration within the industry is said to be employing a ( n ) _ _______ growth strategy .
Get answer to your question and much more
11 .   The typical risks of a cost leadership strategy
Get answer to your question and much more
13 .   Moving into international markets is a particularly attractive strategy to firms whose domestic markets _ _ ________.
Get answer to your question and much more
15 .   A group of college graduates decides to start a business . Though they are knowledgeable in various business domains , they are unable to arrive at a valuable business idea . They decide to search for ideas in a structured manner . They meet and start discussing everyone 's ideas . Each idea is recorded and then the thoughts that come up in relation to the ideas are written down and discussed . This process helps them to finalize a business plan . What technique is used here ?
 attribute listing mind mapping forced relationship analysis reverse assumption analysis
16 .   Successful implementation of the differentiation strategy requires a structure that___________. is dominated by the operations function focuses on the finance function
Get answer to your question and much more
8. AT&T's business campaign not only helped to change public perceptions of the company, it also signaled to employees that AT&T was determined to be a leader in telecommunication services. Which principle of internal branding does this example portray? bringing the brand alive for employees choosing the right moment to capture employees' attention and imagination furnishing energizing and informative internal communication linking internal and external marketing
9. Southwest Airlines offers a Rapid Rewards program that allows customers to count flights they have taken toward free future flights. This is an example of a(n) ________.
10. A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) ________ growth strategy.
Target 11. The typical risks of a cost leadership strategy include___________. loss of customer loyalty production and distribution processes becoming obsolete the inability to balance high differentiation and low price excessive differentiation to the point where the customer base is too small 12. The three parts of the external environment which affect a firm's strategic actions are__________. general, industry, and competitor local, national, and global economic, political, and legal industry, business, and product
13. Moving into international markets is a particularly attractive strategy to firms whose domestic markets__________.
14. Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers? public relations personal selling direct marketing sales promotions

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture