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Tried to study and understand the aspects of humanity

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Tried to study and understand the aspects of humanity which made humanity special in  a good way Pro-social behaviour – strengthening social bonds Also very hard to study scientifically North American Reaction Behaviourism Shunned all discussion of any psychological concept that could not be directly and  objectively measure and/or manipulated Consciousness, perception, memory.. Stimuli and response (SR) Found out about gambling tendencies, etc. Reigned through 50’s -70’s
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Skinner Consciousness is irrelevant  Human consciousness to the magnetic field around a car engine Behaviour is unrelated to consciousness  Post war & cold war Era Attention problem: radar Computer Information processing device Programs, memory, etc Metaphor to talk about human cognitive processes in a “harder” fashion (to be studied  scientifically) Invisible animal Getting data from people’s reactions Don’t have to be able to see something to learn about it Indirect effects on other things Social psychology Prejudices, media influences, peer pressure, violence Biological Revolution Study of the brain and relating it to what’s happening in the mind FMRI, eye tracker Clinical meets scientific  Can see changes in the brain, how brains react to 
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