Institutional shareholders can wield particularly high levels of influence

Institutional shareholders can wield particularly

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expectations. Institutional shareholders can wield particularly high levels of influence, often expecting consultation and adoption of particular policies or standards in return for their investment.
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Question 2 : Using the information in Info 1, consider three ways to improve the hotel’s cash flow. Recommend which way would be the most likely to succeed in improving the hotel’s cash flow. Justify your answer. WAY 1 - Take Advantage of Loyalty Programs Loyalty programs are a great way for hotels to develop relationships with guests, increasing the likelihood of them returning. Obviously, majority of travelers are price-conscious and enabling them to earn concessions gives them the opportunity to save some cash through the facilities given. An added advantage is that most of these guests will book directly on the hotel’s website the next time they prefer to make a reservation. On the other hand, hotel should vary of online agencies that strip hotels of their authority to offer such programs to guests. WAY 2 - Embrace Last- minute Bookings Since Montel Hotel consist of 100 rooms, it is possible for them to accept the last-minute booking. Last- minute reservations make up a significant proportion of all bookings made on Online Travel Agency (OTAs) and this number is on the rise. With so many guests taking to their mobile apps as a last resort to find rooms, ensuring that hotel is on platforms can help Montel Hotel to push their inventory on a high-demand market that’s getting bigger every year. In fact, planning out a different revenue management strategy for this market would be ideal in order to attract more bookings in a shorter period. WAY 3 - Adopt Simple Pricing Guests have different priorities when booking travel accommodation but figuring out the seven pricing plans is not one of them. Too many options can confuse the guest which something the hotelier never want when a customer is at the checkout counter. It’s always best to keep things simple when it comes to package selection. Montel Hotel can always list the additional features as add-ons, allowing to upsell while making it simpler for guests to choose what they want. RECOMMENDATION For us, we think that Montel Hotel may consider applying all the three suggestion in order to increase the cash flow. This is because as the marketing strategy of common sector are getting tougher and competing each other to excel in the industry. Most of the hotel has succeeded in applying the options to make good money
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Question 3 : Boboi might offer some of the hotel rooms for business meetings when the hotel is not busy. Identify and explain one advantage and one disadvantage to the hotel of doing this. ADVANTAGES This is an excellent opportunity for hotels to increase their income not only from the room rental but also from restaurant meals.
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  • Fall '13
  • Corporation, Limited company, Motel, Montel Hotel

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