2 more and more people will choose to use public

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2. More and more people will choose to use public transportation or a car-sharing program in the future. This would significantly decrease consumer demand for vehicles. 3. Wage increases and greater benefits for workers would lead to increased operating costs that would once again, reduce the competitiveness of US manufacturers with their foreign rivals. Key Problem:
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As the three problems mentioned above, in my opinion, the key problem that Ford Motor Company faces is competing with many competitors in the market. Ford has many competitors in the Auto industry, such as Chrysler Group LLC, General Motors, and Toyota. Furthermore, although factors such as capital requirements, economies of scale, need for distribution channels and threat of retaliation make it unlikely for a new entrant to emerge from within the US, history has shown that new entrants can succeed in the US market. For example, Toyota and Honda successfully entered, and new entrants to the US auto market will come from China and India. These competitors will all compete with Ford, and it will be difficult for Ford to do business. Therefore, in order to stay competitive in the market, Ford needs to create new cars and comes up with some new strategies to compete with the competitors. Information from functional Areas Marketing Ford Motor Company operated or sold products in more than 30 countries, including Indonesia, China, Brazil, Egypt, and much of Europe. In 1997, Ford began making a minibus line in China, beating General Motors in the race to produce vehicles for the Chinese market. In 1914, Ford produced 308,162 cars, more than all other US automakers combined. Ford introduced Transit Connect commercial vans, a highly popular series in Europe, to fleet customers in 2009.
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  • Fall '12
  • Pantel
  • Ford Motor Company

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