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The title page should look clean, professional, and aesthetically pleasing.A table of contentsSummarise the report in the executive summary. The executive summary is a short explanation of business information in your market research report. Introduction Write an introduction, which addresses background information, function of the business and objectives of the business and reasons for the research project. Share your findings based on the research and how it afects the business.Write a brief report on the research project and the findings in the report. Include Methodology & analysis about the researchConfirm validity of information and data obtained by market researchReview relevance and usefulness of findings against research objectives outlined in market research project planAssess performance of project against all relevant elements of market research project plan and work plansMeasure stakeholder satisfaction with research process and findingsOutcomes – discussion and summary of results of the researchConclusionExplain in-depth in a clear presentation format. State your conclusions and call the reader to action. Your conclusions should be stated in broad form and directly address results found in your research. Never draw conclusions your findings do not directly support.Recommendations Make recommendations based on the analysis of the research.BibliographyReferencesMonthly marketing report are required to be developed so that enough time is available to gather significant data and so that others are not too overwhelmed with information too frequently, but stillallows for open lines of communication to be maintained. A monthly report will accomplish this.Include the following information in your report, where possible:Client Specific data – know you customers’ expectations and objectives. Priorities for customers my shift resulting in a change of mind. Get confirmation on their priorities and askthem what they perceive as what would be a success for them. Try to catch their attention with what they want to see. Present results on the first page, listing crucial points and some MVC-CMSRTO # 45039 CRICOS # 03551MRevision Date: 06-07-2020Page 34 of 38Doc# 2465 Ver# 1.0Next Review: 06-07-2021
insights to explain this. Identify the good and the bad numbers, so as to identify where best value and opportunities may lie. Ensure transparency. Comments and insights add value and are clearer than just numbers.Website data – the new front door of organisations. It is important to know who goes through this door, takes a look inside to shop or leaves the shop. Here it is important to include information regarding totals sessions, conversion rate, bounce rate, new v returning customers, website traffic and page views.SEO data – Search Engine Optimisation – is the process of growing the quality and quantity ofwebsite traffic by increasing the visibility of a website or a web page to users of a web searchengine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement. This brings more visits/views, which in turn brings more leads