5. Define specific actions. In the final step, the speaker must turn the audience’s agreement and commitment into positive action. Tell audience members what they need to do to obtain the described solution and its benefits. B. Making the most of Monroe’s motivated sequence. To make the most of Monroe’s motivated sequence, the steps should be followed in sequence. The sequence closely resembles a problem-solution organizational format, but it digresses from linear logic in several ways. In the attention step, the structure deviates from linearity by noting potential objections and dispelling audience concerns or problems with a solution. The most critical principle in Monroe’s sequence is the identification of the audience’s needs before proposing a solution. The Visualization step also enforces the sequence of motivation to enact change. C. Outlining the persuasive speech Each of the five steps in Monroe’s motivated sequence should be represented by a Roman numeral. Main points and subpoints are represented by capital letters and numbers, respectively. For this assignment , you will attempt to evoke reactions in your audience. This speech is meant to appeal to the audience’s attitudes, beliefs, and values about the issue in question and to sway listeners toward the speaker’s point of view.
(GIVE THIS SHEET TO YOUR INSTRUCTOR FOR SCORING) Persuasive Speech - 150 points Name: _____________________________________ Topic: __________________________________ Not Observed Work On Emerging Effective Engaging INTRODUCTION captures audience attention (poem, quote, statement, stats, etc.) announces topic (interesting, compelling, relevant) announces persuasive goal (persuade, convince, inspire, etc.) establishes credibility/ethos (to include attire) previews main points (clear persuasive structure) BODY 1 st claim/main point stated clearly (i.e. need or problem) relevant sub-points key idea(s) developed/explained 2 nd claim/main point stated clearly (i.e. plan or solution) relevant sub-points key idea(s) developed/explained 3 rd claim/main point stated clearly (specific action for this audience) relevant sub-points key idea(s) developed/explained visualize what adoption will mean (how will the world be different?) CONNECTIVES internal summaries/previews clear transitions clear organizational pattern (need/plan, prob/sol, MMS) CONCLUSION summarized/reviewed major points refer to introduction/goal (attention getter) obvious call to action (what are you asking us to do?) provide memorable conclusion (poem, quote, stat, statement, etc.) PRESENTATION AID(S) integrated into/referenced during speech delivery (relevant) large enough to see (pictures, font) speaker familiarity (do you know how to use it/them?) professional (grammatically correct, structure, language) left uncovered until referenced/covered when finished LANGUAGE persuasive language (direct, convicted) visual/descriptive, creative (simile, metaphor, analogy, imagery) inclusive/culturally sensitive (“we”, “us”, “all”, etc.) DELIVERY vocally expressive (inflection, volume, pitch, tone, energy) adequate eye contact (direct/scan shoulder to shoulder) pauses employed (specifically at the end of a question) rate easy to follow (varied: fast, slow, accelerate, etc.) relates to/aware of audience
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- Spring '08