Strategic marketing planning process questions a

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strategic marketing planning process, questions: A. should only be addressed during the evaluation stage. B. should never be asked; only managers should deliberat C. vary at each stage of the process. D. are never asked during the implementation stage. E. all of these. Different questions must be asked at each stage of the strategic marketing planning process. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy 62. (p. 64) Denny is considering the question, "Did our actions have a negative impact on any stakeholder group?" Denny is addressing marketing ethical issues in the __________ phase of the strategic marketing planning process. A. plann ing B. control C. implementation D. brainstorming E. situation analysis This question evaluates the outcome of marketing decisions, which takes place in the control phase.
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AACSB: Ethics Blooms: Understand Difficulty: 3 Hard Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy 63. (p. 64) Every year, General Mills issues a report discussing how the firm has performed against its own standards of ethical conduct. This report is part of General Mills' __________ phase of their strategic marketing planning process. A. plann ing B. implementation C. control D. evolution E. marketing mix General Mills is evaluating its performance, which is a part of the control phase. AACSB: Ethics Blooms: Remember Difficulty: 2 Medium Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy 64. (p. 63, Adding Value 3.2) The success of Newman's Own in making substantial contributions to thousands of charities has shown that businesses can create value by combining a mission dedicated to supporting charities with: All of these are aspects of Newman's strategy. AACSB: Ethics Blooms: Understand Difficulty: 2 Medium Learning Objective: 03-04 Describe how ethics can be integrated into a firm's marketing strategy. Topic: Integrating Ethics into Marketing Strategy 65. (p. 60-64) Chris's firm is considering marketing an HIV/AIDS treatment and home-testing kit. Which of the following represents a potential ethical issue for
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