Retailing sits at the end of the supply chain facing

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Retailing sits at the end of the supply chain, facing the consumer. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-01 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. Topic: Retailing and Multichannel Marketing 17. (p. 312) Retailing is where marketing: A. is replaced by personal selling. B. meets the consumer. C. meets corporate management. D. sells itself to the corporation. E. conducts all of its transactions. Retailing sits at the end of the supply chain, facing the consumer. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-01 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. Topic: Retailing and Multichannel Marketing 18. (p. 312) Retailers address customers' needs for value by providing goods and services: A. where the customer wants it. B. when the customer wants it. C. at the price the customer is willing to pay. D. in the right color, size, or style the customer wants. E. all of these.
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Retailers provide the goods and services customers want where and when they want them, at the right price. In doing so, they add value. AACSB: Analytic Blooms: Understand Difficulty: 1 Easy Learning Objective: 15-01 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. Topic: Retailing and Multichannel Marketing 19. (p. 313) Natalie is opening a retail store specializing in hard-to-find gift items. Before she opens her store, what question will Natalie need to address? A. Where will customers want her products? B. When will customers want her products? C. What prices will customers be willing to pay? D. What assortment of products will customers want? E. all of these. Natalie will need to understand her customers-- what products they want, how much they are willing to pay, and where and when they will want to make purchases. AACSB: Analytic Blooms: Apply Difficulty: 2 Medium Learning Objective: 15-01 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. Topic: Retailing and Multichannel Marketing 20. (p. 312) Retailing is defined as the set of business activities that: This is the definition of retailing. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 15-01 Discuss the four factors manufacturers should consider as they develop their strategy for working with retailers. Topic: Retailing and Multichannel Marketing
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21. (p. 312) Which of the following is NOT one of the typical
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  • Fall '12
  • Chris
  • d., E., Multichannel Marketing

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