employees would therefore be well addressed, since when they are outside the organization they have high possibility of interacting with the customers of various products that are produced by the organization. Therefore, the company deserves to address issues, which are pertinent to the development of an employee helping them have better perspectives about life. The employees who are greatly revered in the society attract better customers and sell the brand of the organization to the society (Gumesson, 2008). Therefore, for an organization to achieve customer
Customer Centricity and Innovation in Automotive Sales 50 satisfaction, they have to look into satisfaction of the employees. Moreover, satisfied employees handle the customers in good ways that enhance their long-term relations with the company. Customer decision-making behavior should also be informed by the actions of the organization. Through carrying out activities that are of satisfactory standards to the clients, organization will match the goal setting criteria of the specific clients hence make them their customers (Gumesson, 2008). Goal setting among the customers enhances their analysis of different organizations and if they can accrue their desire. Customers have to look for different ways of satisfying their goal setting. The different functions of the object they intend to buy and how their goals will be achieved by the buying the product. Thus, the employees are the direct advisers to the customers in matters related to the goods that they seek to buy. Thus, when a customer is satisfied by their work, they will tend to ensure that the customers understand the company products well and come for them. In this instance, the immediate employee posted by the organization influences the customer decision (Liang & Tanniru, 2006). These factors bring up the importance of employee satisfaction with their work. Once an employee is satisfied with their work, they develop various characteristics of making the organization a better place. Therefore, employee satisfaction is a precursor to the satisfaction of customers. Customer centric organizations have to delve various practices that ensure their business cycle profits from the actions that they put across. The process through which organizations bring to perspective their treatment of employees influences the customers. An organization that treats all employees within all levels has a good customer treatment method. This is because the customers and the employees interact in a way that is similar to how the organization reacts to
Customer Centricity and Innovation in Automotive Sales 51 the customers (Gossieaux & Moran, 2010). Therefore, the companies have to practice respectful and accommodative work cultures to ensure that the message of respect is passed across to the employees. These messages enhance the achievement of a customer centric organization.
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