Therefore this study also considers this aspect of

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development. Therefore, this study also considers this aspect of contents as an influence factor for the competitiveness of real estate developers. The social responsibility of a real estate developer can be estimated by these attributes like qualification, image and reputation, spending on charity, corporate culture, and public relationship. Lastly, regional competitiveness is a reflection of the competitiveness of a corporate in a region. It is a common phenomenon for Chinese real estate developers that some developers have higher competitiveness in some specific regions, but have very low competitiveness in other regions, since the unbalanced regional economic development in China. In another way, the selection of operation region will also influence the business development of real estate developers. For example, in the developed region, the real estate market is more mature with fierce competition, and vice versa. Consequently, regional competitiveness can be used as a factor to measure the overall competitiveness of Chinese real estate developers. The regional competitiveness of a real estate developer can be accessed through population factor of a region, infrastructure and strategies, urban economy, of which can be represented by series relevant attributes. Additionally, although culture is an important factor in Chinese business environment as many scholars mentioned, the study does not select the culture as a criteria for evaluating the competitiveness of Chinese real estate developers since they are all operating in the same Chinese culture environment.
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59 2.5 SUMMARY In the first part of this chapter provide a background introduction of real estate industry. Through the extensive review of literature, real estate industry development in China are introduced in detail, which experienced a relative short period development actually begin from 1980‘s, but quickly developed into a huge market accompany with rapid economic growth. Then the characteristic of real estate enterprise are summarized, which are complex, complex and risky with feature of strong localization, complicated production processes, resource intensive and high level of risk as well as high return. Lastly, the features of real estate industry in China are described from its phases of development, and opportunities and constraints in the Chinese real estate market. All in all, it provides a big picture of the real estate industry, real estate enterprise and the real estate market of China. The second part of the chapter conducted an extensive review of literature on the competitiveness. The review comprises three aspects like competition, competitiveness, corporate competitiveness, and competitiveness evaluation method. Competitiveness evaluation method is the key content of this part. Three types of evaluation method are briefly reviewed including cost-benefit analysis, resource-based viewpoints, and ranking style. On the whole, this part of review provides a theory foundation of competitiveness for the study.
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