"Manufacturer brands" are: A. also called family brands.B. often called private brands.C. called licensed brands.D. those having national distribution.E.sometimes called national brands.AACSB: 3 Analytical skillsChapter: 8Difficulty: EasyLearnObj: 3Perreault - Chapter 08 #179Question Type: DefinitionSelf-Test: No180.(p. 202)Manufacturer brands are also called _________________ __________________. AACSB: 3 Analytical skillsChapter: 8Difficulty: EasyLearnObj: 3Perreault - Chapter 08 #180Question Type: ComprehensionSelf-Test: No181.(p. 202)A "dealer brand" is sometimes called a ______________ brand. AACSB: 3 Analytical skillsChapter: 8Difficulty: EasyLearnObj: 3Perreault - Chapter 08 #181Question Type: DefinitionSelf-Test: No
182.(p. 201-202)Sears' Kenmore brand of appliances sold in all Sears stores illustrates two kinds of brands. A.dealer and family brands.B. local and national brands.C. generic and family brands.D. licensed and dealer brands.E. manufacturer and family brands.AACSB: 6. Reflective thinkingChapter: 8Difficulty: EasyLearnObj: 3Perreault - Chapter 08 #182Question Type: ApplicationSelf-Test: No183.(p. 202)Ukrop's Supermarkets places the Ukrop's brand on a wide variety of products that are only available in Ukrop's stores. The Ukrop's brand is referred to as a(n): AACSB: 6. Reflective thinkingChapter: 8Difficulty: EasyLearnObj: 3Perreault - Chapter 08 #183Question Type: ComprehensionSelf-Test: No184.(p. 202-203)Which of the following is true? A. Manufacturer brands usually have national distribution while dealer brands are only distributed locally.B. Dealer brands are always priced lower than manufacturer brands.C.Dealer brands may be distributed as widely or more widely than many manufacturer brands.D. Dealer brands are distributed only by chain-store retailers.E. All of the above are true.AACSB: 3 Analytical skillsChapter: 8Difficulty: HardLearnObj: 3Perreault - Chapter 08 #184Question Type: IntegratingSelf-Test: No
185.(p. 203)Food Lion (a large supermarket chain that emphasizes "low prices") sells a dealer brand of frozen green beans. Here, A. the producer of the green beans probably does a lot of advertising.B. a trademark cannot be used.C.a similar manufacturer brand is likely to be given less shelf space.D. the price to the consumer will probably be higher than for competing manufacturer brands.E. None of the above.
- Fall '11
- Brand, consumer products