es because IT didnt want to put applications or data on the Apple tablet OHara

Es because it didnt want to put applications or data

This preview shows page 38 - 40 out of 53 pages.

es because IT didn’t want to put applications or data on the Apple tablet, O’Hara said. “The move to touch is inevitable,” he said, “and we will see it in more and more scenarios.” Keyboard will continue to play a role, especially in devices where they can attach to a touch- enabled tablet. “In health care, for example, you can do a lot with browsing and touch, but if you have to fill in new patient information, you will need a keyboard.” While some financial firms and hospitals are working with Avanade on Microsoft tablets, they aren’t ready to speak yet, he said. BMW, however, is public about the way it uses Microsoft Surface in showrooms to let sales people provide prospects with information about features, functions and inventory without the old routine about “Step into my office…” Customers can design the car with the features they want, interacting with a back-end application that contains prices and rules, such as certain headlights are only available with designated wiper systems, and leather seats come only with heating, as Avanade explains in a case study : “Avanade focused on intuitive usability and, most importantly, the specific situation during a sales talk: the tablet is held in the left hand and the content is controlled with the right. The optical focus is placed on the vehicle, which adjusts dynamically to even the smallest individual change. During the configuration the individual features of the vehicle and the changes are displayed simply and clearly. At the end of the process the customer has a fully configured vehicle, which they can ‘experience’ via a 360-degree animation on the screen. The individual configurations can also be saved in the app, retrieved again at any time and even sent to the customer via e- mail.” Beyond plain tablets and convertibles, Microsoft Windows 8 powers Ultrabooks like Dell ’s XPS and HP’s ENVY SouthSmart Ultrabook and convertibles that can attach to a keyboard or operate as a touch screen device. O’Hara said that Ultrabooks, which are available from a wide range of manufacturers who have developed the devices to specs developed by Intel, is proving to be highly desirable among
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39 senior executives. Users who need a powerful computer for spreadsheets or developers who need to run multiple VMs, will move toward the Ultrabooks, he said. “But would I move a call center to Windows 8? No, and that is thousands of people in a lot of organizations.” Branch tellers will move from XP to Windows 7 but across large enterprises he sees divisions among employees. “We work with companies which have 150,000 users and perhaps 20,000 will go to Microsoft tablets or Ultrabooks,” he said. “In the past we have seen wholesale migrations but now we might see 10 to 20 percent moving to Windows 8. The Microsoft-based tablets could replace iPads, not only because of security and manageability but because thy can run Adobe Flash, which is used in a lot of companies, not to mention Excel.
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  • Fall '14
  • petergrosvenor
  • Marketing, Microsoft Corporation, Tablet PC, Surface Pro

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