One of attoma s recent projects was done for ratp the

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Institute for Information Design). One of Attoma s recent projects was done for RATP, the Paris M tro subway, which was implementing a contactless smart-card system called Navigo. If Navigo was to be successful, it would be vital to humanize the technology. Attoma was asked to design the graphic user interface for the Navigo vending machine. Chief among the methods Attoma used were visualization tools for prototype, test, and reduced time to market. The whole project was a success in sales growth and customer satisfaction, but also in the way it helped to spread the new technology among the general public. It also changed the way in which RATP viewed new product development.# Case Study 1. Attoma: The value of information design for business performance Value for the customer Learning to cope with teleticketing as a seamless experience through an intuitive interaction Measure Customer satisfaction survey Value for the process Accompanying a multidisciplinary project group through the building of a common mental model using visualization tools for decision making Measure Minimizing change during the project NPD project members satisfaction Value for the employee Gaining knowledge of user-oriented design methods Measure Capacity to develop future versions using the knowledge gained in this project, eventually developing a distinctive sign for the RATP brand
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Value for the stakeholders Facilitate and support teleticketing in the general public as a strategic issue for the Paris region; develop expertise in the Paris population, with no class distinction Measure Exponential growth of customers using the digital interface of Navigo system Graphic User Interface (GUI) for a Ticket Vending Machine: Four Perspectives of the BSC Method 50 Design Management Review Spring 2006 Adding Value Through Design Since its foundation in 1976, Decathlon has always had a very clear goal: make sport more enjoyable for everyone. In every corner of the globe, this purpose is expressed through two complementary areas of expertise: 1. The design and manufacture of in-house brand sporting goods covering about 65 sports 2. Retailing sporting goods (350 stores worldwide, 22,000 store employees, 35,000 different articles on average per store, and 100 million customers every year) Decathlon s in-house design team is made up of 90 multi-disciplinary designers sharing the same values: honesty, fraternity, and responsibility, all used toward making the pleasure of sport accessible to all.Many of these designers are practitioners of the sport for which they design. Nine Decathlon products received International Forum design awards in 2006. One of these was the Tribord Inergy wetsuit for surfing. The Inergy was designed for women. It suits the female morphology and enables women to surf more comfortably and easily. In doing so, it also invites more women to discover the pleasures of surfing. This was a strategic approach for Tribord, and is currently being duplicated in other products.
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