Refer to breathe right the same breathe right nasal

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97. Refer to Breathe Right. The same Breathe Right nasal strip you can buy in any pharmacy in the United States can also be purchased in 40 other countries. CNS used a _____ strategy. a. mass marketing b. product invention c. market substitution d. product adaptation e. global market standardization ANS: E Global marketing standardization is production of uniform products that can be sold the same way all over the world. PTS: 1 REF: 57 OBJ: 05-2 TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy NAR: Breathe Right 98. Refer to Breathe Right. How people value a sound night's sleep is an example of which element of the global environment? PTS: 1 REF: 57 OBJ: 05-3 TOP: AACSB Diversity | TB&E Model Customer NAR: Breathe Right 99. Refer to Breathe Right. In the United States, one of the standard methods for introducing a new product is couponing, but many countries prohibit the issuing of coupons. This prohibition would rep- resent a(n) _____ element of the global environment. PTS: 1 REF: 59 OBJ: 05-3 TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Promo- tion NAR: Breathe Right 100. Refer to Breathe Right. 3M and CNS entered into a:
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PTS: 1 REF: 65 OBJ: 05-4 TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Strategy NAR: Breathe Right 101. Refer to Breathe Right. To market the nasal strips in countries outside the United States, CNS and 3M provided the strips to the national sports teams. For example, sales in South Africa took off when the entire South African rugby team wore the strips when they won the World Cup of rugby. This example primarily illustrates the use of which element of the global marketing mix? a. production b. publicity c. promotion d. distribution e. product ANS: C Promotion is the communication’s arm of the marketing mix. PTS: 1 REF: 66 OBJ: 05-5 TOP: AACSB Reflective Thinking | TB&E Model International Perspective | TB&E Model Promo- tion NAR: Breathe Right NARRBEGIN: Boeing Company Boeing Company Boeing Company has spent more than $100 million to create a major presence in China, complete with a major office complex, a large spare-parts facility, extra training programs for Chinese air crews, and a deal to buy fuselage sections for the 737 from local manufacturers. Asia is the fastest-growing air- craft market in the world. Asian carriers have been a major part of Boeing's sales, and Boeing predicts
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